RGM

Seen was hired to refresh Gippsland’s largest accounting and financial advisor’s outdated brand and identity, creating a new brand strategy that included realigning RGM’s visual identity to reflect their unique value proposition, and position in the marketplace.

The dynamic '3-piece gemstone' brandmark is the centrepiece of RGM’s new identity - a beacon for the brands purpose to create the three meanings of wealth for their clients: financial freedom, personal achievement and living with purpose.

The overall design strategy and selected colour pallet, featuring warm copper tones and a confident navy blue presents RGM as a leader driven towards achieving the best results for their clients. Complementing RGM’s striking new visual identity is a sophisticated website featuring an exquisite user experience combined with conversational copy that clearly communicates the firm’s personality and values.

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