LMK

LMK Building Surveyors is a family run building consultancy business offering comprehensive building advice, inspections, approvals (permits) and certifications for clients that design, build and develop residential and commercial buildings.

Armed with a mission “to make things as easy as possible for their clients”, LMK and their expanding team of surveyors and support staff have grown exponentially during their first 5 years of business. As the business evolved, it became apparent that the existing brand and identity didn't sufficiently represent their current position in the market, and would likely inhibit plans for future growth. LMK approached Seen with the need for a new brand identity to help them stand out in their category, drive further business growth and inspire and attract quality staff and new clients.

Seen assisted LMK to uncover their unique point of difference in providing an unrivalled transparency across all their service offerings and their seamless communication throughout the entire client’s projects This is highlighted through their bold new tagline; “Integrity, Efficiency, Consistency”, reflecting their brand values. The developed brand strategy provides LMK with a powerful new direction and brings to life their passion and extensive experience in the building industry.

LMK’s strong and engaging brandmark brings together architectural and construction aspects, with confident and bold line works. This is complemented by a sophisticated colour palette, that has taken the former green shade into the modern age and features elegant white on white elements to communicate a fresh dynamic approach to building surveyance services. Overall, the new LMK brand identity creates a bold statement that sets the business apart as respected leaders in the surveying and greater building industries.

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